RobotX — Complete Brand Identity for a Robotics School
A complete brand identity developed for a children's robotics and technology school. The project covered logo and mascot design, brand guidelines, website design, social media templates, print materials and branded apparel.
Client: RobotX
Industry: STEM education for children
Location: Lviv, Ukraine
Services: Logo design, brand identity, character design for animation, brand guidelines, web design, social media design, print materials, merchandise
Industry: STEM education for children
Location: Lviv, Ukraine
Services: Logo design, brand identity, character design for animation, brand guidelines, web design, social media design, print materials, merchandise
Logo system and brand guidelines
Primary and horizontal lock-ups, colour palette for print and screen, typography pairing: MagistralC for headlines, Akrobat for body text.
Primary and horizontal lock-ups, colour palette for print and screen, typography pairing: MagistralC for headlines, Akrobat for body text.
Mascot Design
A friendly robot built inside a gear, designed to work as a mascot, an app icon and an animation-ready character. The construction — clean silhouette, separated limbs and a single line weight — keeps the character readable at icon size and prepared for motion.
A friendly robot built inside a gear, designed to work as a mascot, an app icon and an animation-ready character. The construction — clean silhouette, separated limbs and a single line weight — keeps the character readable at icon size and prepared for motion.
Website design
Landing page concept built around the brand's green and orange system.
Landing page concept built around the brand's green and orange system.
Social media
Facebook cover and profile identity, adapted to the platform's crop and safe zones.
Facebook cover and profile identity, adapted to the platform's crop and safe zones.
Print and environment
Roll-up banner presenting the school's programme areas —
programming, robotics, smart home, IoT and 3D printing.
Roll-up banner presenting the school's programme areas —
programming, robotics, smart home, IoT and 3D printing.
Merchandise
Branded apparel for students and staff.
Branded apparel for students and staff.
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