Panettone — Branded Cup Design & Illustration
A custom paper cup design developed around a distinctive illustrated character. The project included transforming the original reference image into a clean monochrome illustration, integrating it with the typography and adapting the artwork to the cup dieline for production.
Client: Panettone
Industry: Food & Beverage / Hospitality
Services: Packaging design, custom illustration, typography, dieline adaptation, print-ready artwork
From Illustration to Production
Development process from the original reference image and illustration refinement to dieline adaptation and final printed application.
Final Application
The completed design applied to the final printed cups.
Project Overview
The project focused on creating a recognizable branded cup with a friendly and distinctive visual character. The original reference image was simplified into a production-ready monochrome illustration and combined with typography to create a design that remains clear and recognizable across different cup sizes.
Design & Production
• Custom illustration based on the original reference
• Typography and branded graphic composition
• Artwork adaptation to the cup dieline
• Scaling for different cup formats
• Print-ready production files
• Final design verification on physical packaging
Project Details
Format: Branded paper cup design
Focus: Illustration, packaging graphics and production adaptation
Deliverables: Cup artwork, dieline layouts and print-ready files
Tools: Adobe Illustrator, Adobe Photoshop
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